Web Promotion - What You Need to Know

Web Promotion and Search Engine Optimization Strategies

With a whole host of search engines waiting to rank your site, it is important to know how to promote your site for each search engine. Search engines look at a web site and mark it based on a list of items. The list and the weight placed upon each item changes depending on the search engine. A site that does well in each of the list of items will rank well. Although each search engine has differing criteria on which it ranks a web site there are some general bases to cover in an effective web promotion strategy that will cover most search engines.

Sage Web Promotion Packages

Web Promotion Strategy

There are a number of areas that have to be addressed for a site to rank well in the search engines.

Keywords – The web site has to target keywords that people are actually using in their searches. Keyword research finds these keyword phrases and identifies niches with little competition. Your competition is the other web sites promoting themselves under the same key terms as you. By targeting high click rate phrases (lot’s of people are searching on them) with low competition, you can easily top the search engine ladder reaching the traffic up there.

Here’s an analogy: imagine that the path to the top of a search engine ranking is like a race. The competitors are the vendors and the spectators are the internet searchers. The fewer competitors that are in the race, the easier it is for you to get a top position. Either way, the spectators are there but which are they more likely to place value on, a top placed competitor or one lost in the herd?

Content – The page content has to reflect the key phrase that it is promoting. The quantity of text, use of other words and repetition of the key phrase can have a positive or detrimental effect on your web promotion depending on how they are implemented.

Code – The behind the scenes code that runs a web page can clutter up web promotion. In most cases, the code can be edited and streamlined so that it still provides the functionality that is expected by a web site visitor but does not affect web promotion.

Links to and from other sites – Search engines read links from other sites as a good indicator of the value of a site. If a site is valuable then a lot of other sites will link to it. Google breaks down this test further looking at the relevancy of the theme of linking sites to yours and checking that you are linking back to them. This is called reciprocal linking.

To find out more about our search engine optimization / web promotion services please visit Sage Web Promotion Packages.

To find out more about the individual search engines, please visit list of Major Search Engines.